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Spices

 
 

FLAVORS OF INDIA

PACKAGING

India produces a wide range of spices and the Spices Board of the Indian Government is the primary agency for the promotion and regulation of these spices. The Spices Board required packaging that complimented the richness and flavor of the spices. 

The spices themselves served as inspiration for the packaging. Each spice has a distinct shape and color. Using these unique features stylized illustrations of each of the spices was developed. These illustrations were then arranged to form motifs similar to those seen in traditional Indian architecture, garments and other decorative artifacts. The final labels created with these motifs and colors had the names of the spices and some basic information about them printed on tin canisters. 

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Role: Conceptualization, Illustration, Design

Design Collaborators: Deeksha Kumar, Tarun Deep Girdher

Client: Spices Board of India, National Institute of Design

 
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