Chaos is an annual college festival organized by the students of the Indian Institute of Management, Ahmedabad, India’s most prestigious business school. The event, over the years, has become one of the largest college festivals, seeing participation of students from across the country.
The theme for the festival in 2008 was Nasha which roughly translates to intoxication. The branding and graphics for the event were designed to be youthful and exciting keeping with the theme. The identity itself was an ambigram ensuring those intoxicated could still read it.