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Vinu Chaitanya's blog. 

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Understanding Branding

Vinu Chaitanya

For most, coming up with a name, a logo and throwing together some colors and fonts to go with it constitutes branding. Unfortunately, I just can’t seem to subscribe to this idea. To me that is equivalent to saying what you were named and what you choose to wear defines who you are completely. While I agree that it forms a part of the picture, it surely is not the whole. So what is branding? 

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