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Words of appreciation, criticism or a simple ‘hello’ are all welcomed with equal enthusiasm.


New York, NY,
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Blog

Vinu Chaitanya's blog. 

Borrowed Success

Vinu Chaitanya

Despite the great diversity seen in humanity our idea of success seems rather limited. We consider our tastes and choices to be fairly unique. We justify the vast amounts of choice in every product that we consume with this very reason. In fact we pride ourselves on these unlimited choices around us, as they are a direct reflection of the desire to be seen as individuals with thoughts, ideas and tastes that differ from others. So, why is our idea of success so uniform and myopic?

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The Path of Least Resistance

Vinu Chaitanya

With time, experience and a greater understanding of design I have come to appreciate the great powers of clichés. In fact more often than not design should seem straightforward and obvious rather than stand out for being clever. The realization that using what seems obvious is not a reflection on ones lack of creativity can be a liberating experience for a designer. 

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Good Design is…

Vinu Chaitanya

Design is now a popular profession. Much more than it ever was. A large part of this spurt in popularity can be attributed to the fact that companies and organizations are now forced to bring in something new to their products, services and offerings lest they get lost amongst the competition. It is the responsibility of designers to see that design does not get relegated to a mere marketing gimmick. As Steve Jobs once famously said—‘Design is not just what it looks like and feels like. Design is how it works’.

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Understanding Branding

Vinu Chaitanya

For most, coming up with a name, a logo and throwing together some colors and fonts to go with it constitutes branding. Unfortunately, I just can’t seem to subscribe to this idea. To me that is equivalent to saying what you were named and what you choose to wear defines who you are completely. While I agree that it forms a part of the picture, it surely is not the whole. So what is branding? 

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Designed to Confuse

Vinu Chaitanya

Design is either not understood at all or is seen as 'styling' by many who think they do. Yes, choosing the colors for your walls, the paper for your brochure, the font for your logo, is all design but that’s not all there is to it. To design, is to create a system, to take a holistic view of what exists and to imagine what could be. And then to go ahead and actually do it. 

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